For the last several years I’ve helped build brand platforms and visual identity systems internally. It’s a very different environment and experience from working on the agency side. You’re there on ground and have the privilege to see what works and what doesn’t on a daily basis. You also gain a lot of experience making business cases for design as an approach to solving real problems. Overall it has made me a more strategic and thoughtful design professional.

Here are some examples of the how I problem solve with design.

For over a decade I’ve helped build brand platforms and visual identity systems internally. It’s very different from working on the agency side. Being on the ground, I have the privilege to see what works and what doesn’t on a daily basis. I’ve also gained a lot of experience making business cases for using design as an approach to solving real problems. Overall it has made me a more strategic and thoughtful design professional.

Here are some examples of how I problem solve with design.

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Expanding Horizons

Objective

To allow a larger audience the ability to explore and understand the benefits and workflow of a new enterpise software platform on their own, at their own pace, without needing a formal expert-guided demonstration.

Solution

An interactive, user-friendly tablet presentation was created to introduce the platform and illustrate how it brings value to customers (healthcare payers). This is accomplished with thoughtful, informative detail and clearly stated business goals and user benefits. The interactive product tour is designed to be fast and easy to use, driving home the idea that using the platform is the same way.

View the product tour