For over a decade I’ve helped build brand platforms and visual identity systems internally. It’s very different from working on the agency side. Being on the ground, I have the privilege to see what works and what doesn’t on a daily basis. I’ve also gained a lot of experience making business cases for using design as an approach to solving real problems. Overall it has made me a more strategic and thoughtful design professional.

Here are some examples of how I problem solve with design.

For the last several years I’ve helped build brand platforms and visual identity systems internally. It’s a very different environment and experience from working on the agency side. You’re there on ground and have the privilege to see what works and what doesn’t on a daily basis. You also gain a lot of experience making business cases for design as an approach to solving real problems. Overall it has made me a more strategic and thoughtful design professional.

Here are some examples of the how I problem solve with design.

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Encouraging Behavior

Objective

Energize, encourage, and equip employees to have more effective and efficient meetings in a newly renovated office full of opportunity for various types of collaboration.

Solution

A new set of meeting guidelines that demonstrate behaviors and habits conducive to innovative thinking. These cards were unveiled during a larger employee engagement event when employees were introduced to the new office and its new offerings for the first time, including how to use the technology in each type of space.