I’m an in-house design leader who helps focus, differentiate and grow your business.
For me, design is about solving the right problems. “Pretty” is a bonus.
I believe that simple is great but useful is better.
Phobias include sand, feet and Victorian architecture.
For over a decade I’ve helped build brand platforms and visual identity systems internally. It’s very different from working on the agency side. Being on the ground, I have the privilege to see what works and what doesn’t on a daily basis. I’ve also gained a lot of experience making business cases for using design as an approach to solving real problems. Overall it has made me a more strategic and thoughtful design professional.
Here are some examples of how I problem solve with design.