With the industry on the verge of another digital revolution, the direction of the company needed to shift, so we heralded the pivot with a new brand identity with the help of Wolff Olins, one of the world’s most innovative design firms. The new company logo was the starting point for all design elements with its “knot” icon that represents the trust/promise between Burgess, payers, and providers.
Standing out in an ocean of blue-colored competitors
A crisp, sharp, uncluttered style signals Burgess’ commitment to helping clients pay claims correctly the first time. Bold, high-contrast colors alongside clean typography help situate the company as a decidedly contemporary force with a warmer, human touch.
Putting the brand story in motion
Sophisticated ideas delivered in engaging, animated introductions explain the services Burgess provides while keeping the story simple. Burgess is brought to life with just enough content, bold and modern graphics, and eye-catching movement to begin a conversation.
Making the complex approachable
Burgess often has to convey complex healthcare data and information, so data visualization is a critically important business tool. Clear and compelling information design ensures that people engage with the content as quickly and effectively as possible.
Elevating the ordinary moments
The brand’s visual expression of precision and adaptation is also applied to its general office wayfinding. Common, ubiquitous symbols are re-imagined as dynamic markers of place, function, and storytelling, all with extraordinary attention to detail.
Building a vibrant, adaptive, digital-first experience
A simple yet broad website, designed to be an optimistic and welcoming introduction to key audiences that builds both interest and awareness. Approachability starts with a clean, warm layout, anchored by headlines that strip away jargon and speak in plain language, and clear, concise navigation.
GIFS, GIFS, GIFS
Ribbons are a key graphic element of the Burgess design. They are a useful tool for directing attention, conveying concepts, and adding momentem, depth, dimension, and delight. As digital assets they aim to accomplish all these objectives in a simple and effective way.
Signage was designed to reflect new corporate branding and to serve as a confident introduction reflective of the company’s commitment to creativity. An oversized logo paired with a tone on tone effect kept the overall feel architecturally bold as well as sophisticated.
Keeping it simple and clear
The name of the company was shortened for easier recognition. A strapline was added to communicate our area of expertise as well as a Medicare data texture to illustrate and reinforce that message. The rebranding helped contribute to a 600% revenue increase in 3 years.
Creating graphics that adapt easily
The data texture was created with consideration for environmental use as well as print and electronic applications. It was used on large areas of glass that run throughout the work space to both illustrate our main business focus and protect people from walking into the glass.
Embracing EX (employee experience)
This project started with a comprehensive list of what people wished they had known when they started work. The end result was an easy-to-use “New hire quickstart guide” to help people get acclimated as quickly as possible to their new environment.
Finding beauty in the ordinary
A logo ends up being placed on everything, and every item should receive the same amount of care and thoughtfulness. To me, a pen or a coffee cup deserves just as much consideration as a brochure or website. Everything deserves a chance to shine.
The name was reduced to the original two partners making it easier to remember as well as more personable and accessible—two things that were identified as important to the organization.
Showing people how you think
A custom business card holder served as a way to present team members cards together to show clients the attentive service they should expect to receive. It also was a meaningful gift the client could use and be reminded of their positive experience.
Looking as different as you say you are
Materials were designed to set the company apart from other firms and to better represent their thoughtful approach to business relationships. Everything from typography to their signature blue helped them stand out in an industry filled with burgundy and gold.
This brochure was designed for a broad internal audience at NASA to unify multiple offices and departments in common goals and objectives. It allowed the administration to openly communicate its strategic plan for asset management as well as any institutional milestones.
Connecting space exploration with daily life
This public affairs report was designed for the White House to communicate how space travel has benefited life on Earth from innovations in agriculture and electronics to advances in medicine.
The logotype was a simplification of an existing mark—making it one color per side saved over $100,000 per year on printing while maintaining the visual recognition of the original. The addition of a pattern made it stand out from competitors.
Telling your story at every opportunity
Promotional items don’t have to be stress balls. This vanilla bean was from an actual agriculture development project in Uganda. Its purpose was to help the recipient connect with the mission of the company in a more meaningful way.
Using systems to save time and improve quality
A proposal cover system was designed to provide a predictable and high level of graphic quality while freeing resources by approximately 1,800 hours per year.
Using design to manage change
This communication plan was designed to help executive leadership understand what, when and how to communicate with their teams about a company-wide move to a new and different office environment. The result alleviated employee confusion while building enthusiasm to smoothly accomplish a very complex move.
The logotype was a subtle play on physicality with the emphasis on the word “duke” and the motion of the ligature “f.” The business card was produced on plastic to make it more durable (sweat proof) in a fitness club environment as well as memorable.
Creating an inclusive web experience
The website was designed and organized to be a welcoming and inspiring resource for anyone looking to transform their relationship with their body in a positive way. Accessibility was a major design concern both from a technology perspective (like slower connection speeds) as well as content and presentation.
Using systems to unite and identify product lines
A visual system was developed to align different types of DVD workouts—new and VHS re-releases. The solution combined enough shared visual information to create brand recognition but allowed room to differentiate products and accommodate new titles in the future.
Combining utility and allure to reinforce brand
The sports bottle was designed to support the Kacy Duke brand by balancing functionality with streamlined good looks. The three states of the lid each serve a specific purpose while referencing the company’s three-tiered approach to fitness conditioning.
Corporate identity standards were created to ensure that the company’s high quality products and services were presented in a consistent and high quality manner to all audiences to reinforce their position as leaders in their industry.
Materials were developed for an ongoing financial conference series to bring several different-looking events under one visual approach. This presented a more unified and professional appearance as well as better represented the newly merged JPMorgan & Chase Bank.